most American healthcare plans are provided through an assortment
of public and/or private legacy welfare systems that date back
to the golden age of GM and Bethlehem Steel. These unsustainably
expensive and distressingly ineffective programs have relied
largely upon ineffectual supply-side regulation of consumption:
to promote wellness and contain costs.
is widely believed that the next generation of wellness and
healthcare programs will, perforce, be built around greater
individual participation and free-market decisions and other
demand-side dynamics. Sadly, this new wave of Consumer-Driven
Healthcare Plans (CDHP) tends to be complex unfamiliar and otherwise
difficult for individuals to assimilate. As a result CDHP and
wellness, disease management, etc, program activation decisions
have been sluggish.
on another front, people are finding new ways to talk, to share
information, to network. There are already well over 70 million
blogs, double the number of less than a year ago and no let
up is in sight. There are over 150 million MySpace and FaceBook
pages collectively viewed over 4 billion times daily. Wikipedia
already has over 1.5 million community-authored entries.
same amplified word-of-mouth is far more influential upon its participants
behavior than all manner of direct propositions, internal entreaties
and advertising web-based or otherwise.