Today, most American healthcare plans are provided through an assortment of public and/or private legacy welfare systems that date back to the golden age of GM and Bethlehem Steel. These unsustainably expensive and distressingly ineffective programs have relied largely upon ineffectual supply-side regulation of consumption: to promote wellness and contain costs.
It is widely believed that the next generation of wellness and healthcare programs will, perforce, be built around greater individual participation and free-market decisions and other demand-side dynamics. Sadly, this new wave of Consumer-Driven Healthcare Plans (CDHP) tends to be complex unfamiliar and otherwise difficult for individuals to assimilate. As a result CDHP and wellness, disease management, etc, program activation decisions have been sluggish.
Meanwhile, on another front, people are finding new ways to talk, to share information, to network. There are already well over 70 million blogs, double the number of less than a year ago and no let up is in sight. There are over 150 million MySpace and FaceBook pages collectively viewed over 4 billion times daily. Wikipedia already has over 1.5 million community-authored entries.

This same amplified word-of-mouth is far more influential upon its participants behavior than all manner of direct propositions, internal entreaties and advertising web-based or otherwise.

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